Our founder, Bridget Reddick, brings together a unique combination of skills and expertise. A former advertising copywriter, editor, brand historian and creative professional, Bridget has named healthcare products, uncovered the histories of many consumer brands, and collects vintage etiquette books. She has also studied literature, as well as Latin, French and German. She is a word nerd with a deep interest in naming trends and traditions. And she’s a mom.

By combining methods and processes that Bridget has used to guide corporate clients for more than 20 years with unique tools designed for families who want the best for their children, Bridget developed our Five-Step Baby Naming Method.